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A video production crew at a bank of monitors in a studio control room, graded navy and orange, with the wolf mark.

Video production crew at the National Conservation Training Center in West Virginia. Photo by Ryan Hagerty, U.S. Fish and Wildlife Service, public domain.

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FLUX 3 Max: a top-rated AI video model that makes a 10-second clip in about 12 seconds

fal released FLUX 3 Max on Monday, built on Black Forest Labs' FLUX 3. It does text-to-video and image-to-video at 720p through fal's API.

By Anthony Littlewolf Perez

fal released FLUX 3 Max on Monday, built on Black Forest Labs' FLUX 3. It does text-to-video and image-to-video at 720p through fal's API. On Artificial Analysis's preliminary image-to-video leaderboard it scores 1,139, tied for first with Seedance 2.5 and just behind MiniMax H3 at 1,141. fal says it makes a 10-second clip in about 11 to 12 seconds (its release says 10.95 and its product page 12.45), compared with almost 278 seconds for Seedance 2.5. List price is $0.17 per second, about $1.70 per 10-second clip. It's 75% off until Nov 7, which works out to about 43 cents a clip. Billing is pay-per-second with no subscription, and fal says commercial use is allowed.

What this means for you: the speed is the big change. You get about twenty tries in the time one Seedance clip takes. It's API-only, not an app with a monthly plan like Kling. The speed numbers are fal's own tests and the leaderboard is preliminary, so try your own prompts during the discount before switching.

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